土地流转专业平台

You know？土流网也走国际路线啦！在2016年3月20日土流网获得1.5亿人民币的B轮融资后，不仅央视及国内多家媒体对此进行了连续报道，引发一股国内“土流热”，国外多家知名媒体也纷纷点赞土流网，比如全球最大的企业新闻发布机构美通社（PRNewswire）、国际在线新闻服务网站EIN News 、权威评级机构晨星网（Morningstar）、国际大型新闻播出平台sNEWSi、美国著名门户网站雅虎（Yahoo）、美国主要城市新闻网站Fox8、美国新闻资讯平台50Wire等等都报道了土流网此次经历的“融资春天”，使土流网一跃成为土地流转业界的“国际超模”。

美通社报道土流网截图

》》点击查看美通社对土流网的报道原文

EIN News报道土流网截图

》》点击查看EIN News对土流网的报道原文

Morningstar报道土流网截图

》》点击查看Morningstar对土流网的报道原文

sNEWSi报道土流网截图

》》点击查看sNEWSi对土流网的报道原文

雅虎报道土流网截图

》》点击查看雅虎对土流网的报道原文

50Wire报道土流网截图

》》点击查看50Wire对土流网的报道原文

Fox8报道土流网截图

》》点击查看Fox8对土流网的报道原文

以下为外媒报道原文：

TULIU.com Completes RMB 150 million Series B Financing as Investment in China's Land Transfer and Land Finance Industries Increases

（BEIJING, April 21, 2016 /PRNewswire/）

On March 20, 2016, TULIU.com received RMB150 million for its Series B financing to establish itself as China's biggest comprehensive service platform for land transfer. Led by Shanda Capital's Chen Tianqiao, Guo Guangchang's Foyo Culture & Entertainment, and Matrix Partners, the funding allows TULIU.com to maintain its leading position in the 'land finance' sector.

CEO of TULIU.com, Wu Yong

In order to tackle the most serious land transfer problems in China, TULIU.com tried to replace mortgaged loans based on land management rights with an innovative internet mode. In this way China's farming efficiency may be improved, and TULIU.com can assist farmers with agriculture in rural areas.

Tens of Billions of Yuan of Land Transfer Backed by Capital Tycoons

Following Shanda Capital's injection of RMB50 million during Round A financing in 2014, TULIU.com wasthis time also favored by capital tycoons Guo Guangchang and Shao Yibo, showing that experts in the industry is beginning to take off.

Public data shows that the value of the transferrable land in China's rural areas is around RMB100 trillion, consisting of RMB40 trillion farming land, RMB20 trillion woodland, and RMB40 trillion rural residential land. As transparent land transfer policies continue to be introduced, such 'sleeping giant' capital hasgradually been released.

The Report on the Work of the Government released following the closing of the "two sessions" in 2016 says that "the government will promote the development of suitably scaled-up agricultural operations in diversified forms; improve policy support for family farms, large and specialized agricultural family operations, farming cooperatives, and other emerging forms of agribusiness; and will encourage farmers, on a voluntary basis and in accordance with relevant laws, to transfer the land they contract to work on in return for compensation, enter into cooperation or association based on land as shares, or place their land under trusteeship."

Investment institutions have responded quickly, with Shineng Capital, which provides financial consultancy for TULIU.com, expressing that land reform is an important part of the state's deepening reforms in an all-round way and may be gradually stimulated by dividend policies during the development.

Land reform experience of the United States and Japan suggests that clear definition of land property rights and formation of a land transfer market will increase the value of land resources, for example, the annual growth rate of the value of farm land in the United States increases at around 14% year on year.

TULIU.COM Takes the Lead in Cooperating with the Government

Led by CEO Wu Yong, TULIU.com was put into operation in June 2009. In April 2012, the first offline land service company of TULIU.com was established in Zhenzhou. On one hand,TULIU.com has focused on the one hand on publishing enormous amounts of information about land transfer and on the other in training land brokers on knowledge about related laws and policies, accurately measuring land, and cooperating with professional institutions on monitoring land indexes like pH value.

Through its professional offline company and internet platform, TULIU.com has improved the land utilization rate and facilitated scientific planting on idle land, which has increased output, quality and farmers' income.

Up to now, TULIU.com has about 10,000 rural land brokers, listed transfer of 340 million mu of land, and transfer of 96 million mu of land has been completed. Moreover, TULIU.com has established 157 offlineland transfer service companies around the country, covering the vast majority of China's provinces.

In January 2014, TULIU.com established a land transfer service company in Australia, making its first step in exploring an overseas market. Currently TULIU.com is establishing offline companies in countries likethe United States, Russia and parts of Africa.

Amid the fast development of TULIU.com, rivals also emerge to contend for the market 'cake' valued at tens of billions yuan. Nowadays, TULIU.com has taken about 10% of market share in land transfer, andretains its leading position in the online land transfer internet with 70% market share.

According to CEO Wu Yong, "Backed by the investment, TULIU.com will set up 800 off-line land transfer service companies in 2016 and recruit 5,000 land brokers. It is notable that the government also recognizes the service mode of TULIU.com."

Four government institutions have cooperated with TULIU.com, Qitai County, Changji Prefecture inXinjiang, Buyang in Anhui, Hanshou County in Hunan, and Lingling District, Yongzhou City in Hunan. As part of the cooperation, the government and TULIU.com used their respective advantages to share big data and jointly build service system and land finance service. The government provides information on land property rights and also establishes a monitoring and management mechanism.

"TULIU.com is the first enterprise that provides a social land transfer service for the government," continued Wu. "In 2016, TULIU.com will build 100 land transfer service centers together with the government, so as to improve land transfer efficiency and achieve win-win results."

Setting Foot in Land Finance with a Land Value Evaluation System

TULIU.com will continue to build a unique business mode and product upgrading, so as to obtain sustainable development in the changeable internet industry and according to Wu land finance -- along with the Series A backing from Shanda Capital and shared development strategy between he and Chen Tianqiao. -- is TULIU.com's breakthrough.

Currently, although the state encourages the legal transfer of land contracting and management rights, land has still not become a mortgaged asset like houses due to the lack of a land value evaluation institution, delaying the land mortgaged loans and also impeding the land transfer efficiency. Tackling this problem is essential to activating the market valued at tens of billions yuan.

In seven years, TULIU.com has established China's biggest land information data base. The company integrate information like land area, prices and development trends, form an evaluation standard and provide farmers with free land value evaluation services. In this way, land may be mortgaged as real estate for application of loans, which puts the land management rights to financial use.

During the operation, TULIU.com has noted that banks are sensitive about the risks of mortgaging land, which makes it difficult to apply for land-mortgaged loans and also contributes to the small amount of such loans. To reduce the bad debt risks facing the banks, TULIU.com has introduced insurance/guarantee companies to provide guarantees for farmers, so that the comprehensive loan cost of loans mortgaged with land management rights may be reduced to 8%, which is lower than the 12% market level. If farmers cannot return the loans timely, insurance/guarantee companies may assume the compensation, and TULIU.com will immediately start the transfer of land contracting and management rights.

Lead by Wu Yong, TULIU.com has set up such loans mortgaged with land management rights together with banks and insurance companies. The amount of loans has reached RMB60 million up to now.

"In the future, TULIU.com will explore more land finance products to expand the scale of land transfer serving a financial purpose," says Wu. "In 2016, loans mortgaged with land management rights are expected to reach RMB1 billion."

附原文大意：

土流网完成1.5亿B轮融资，加速中国土地流转和土地金融产业发展

2016年3月20日，土流网获得1.5亿B轮融资，成为中国较大的土地流转行业综合服务平台。陈天桥的盛大资本、郭广昌旗下的复娱文化以及另一资本巨头经纬创投的相继融资使土流网保持了在“土地金融”行业中的领跑地位。

为了破解当下中国土地流转最棘手的问题，土流网剑指土地经营权抵押贷款，试图用新锐的互联网模式提高传统的中国农耕效率，帮助农村地区的农民发展农业。

资本催热 土流行业百亿价值迸发

在2014年获盛大资本5000万A轮投资后，此次土流网再度受到郭广昌、邵亦波两位重量级资本大佬的青睐，表明土地流转行业的业内人士正在达成共识。

据公开数据显示，目前中国农村估算起来可流转的土地价值约100万亿元人民币，其中耕地约40万亿，林地20万亿，宅基地40万亿。随着国家土地流转政策逐步明确，这笔“沉睡的巨大资本”将被步步激活。

刚刚结束的2016年“两会”，政府工作报告中明确提到，“积极发展多种形式农业适度规模经营，完善对家庭农场、专业大户、农民合作社等新型经营主体的扶持政策，鼓励农户依法自愿有偿流转承包地，开展土地股份合作、联合或土地托管。”

投资机构也对此做出了敏锐判断。为土流网提供财务顾问服务的势能资本表示，土地改革是国家全面深化改革的重要一环，在其持续推进的过程中必将逐步释放巨大的政策红利。

美国、日本等土改经验表明，土地产权界定清晰、土地流转市场形成后，推动土地资源升值，如美国农场土地价值年均增长率14%左右。

首尝政企合作 土流网行业领跑

2009年6月，土流网上线。2012年4月，土流网一家线下土地服务公司在郑州成立。一方面，在线上，土流网拥有海量数据信息发布，使得土地转让信息对称；另一方面，在线下，土流网设有土地流转服务公司，培养具备法律和政策知识的土地经纪人，用专业的测亩仪等产品丈量土地，并与专业机构合作监测土地的酸碱度等指标。

通过专业的线下机构和互联网平台，土流网提升土地的使用效率，让闲置土地获得科学种植，提升产量、质量，从而提升农民收入。

如今，土流网已近拥有根植于农村的土地经纪人1万人左右，3.4亿亩土地在土流网上挂牌，截止目前已成交9600万亩； 在全国建立了157家线下土地流转服务公司，覆盖除西藏、台湾外的中国所有省份。

2014年1月，土流网澳大利亚土地流转服务公司成立，开拓海外市场。目前，美国、俄罗斯、非洲等国家地区的土流网线下公司正在筹建中。

在土流网一路高歌的发展中，分羹百亿市场蛋糕，竞争对手也纷纷涌现。目前，土流网在土地流转这个大盘子中的市场份额约为10%，在土地流转互联网行业中占据70%的市场份额。

CEO伍勇表示，获得投资的土流网将快速布局，2016年再发展800个线下土地流转服务公司，再吸纳5000名土地经纪人。值得一提是，目前土流网的服务模式也获得了政府方面的认可。

4家政府机构已经与土流网合作，如新疆昌吉州奇台县、安徽阜阳、湖南汉寿县、湖南永州市零陵区。在合作中，政府与企业分饰自己的角色。双方共享大数据、共建服务体系、共建土地金融服务，政府提供土地确权信息并建立监督管理机制。

“土流网目前是一家为政府提供土地流转社会化服务的企业。2016年，土流网将与政府共建100家合作土地流转服务中心，为提高土地流转效率，实现多方共赢。”

破题土地金融 首创土地价值评估体系

土流网将继续建立独道的商业模式和不断迭代的产品，来使土流网在风云变幻的互联网行业中得到持续发展。“土地金融是土流网未来的突破方向”，伍勇明确标定了土流网的未来。而在A轮融资中，盛大资本之所以迅速锁定土流网，也是正因为伍勇的发展战略与陈天桥暗合。

当下，虽然国家鼓励土地承包经营权的合法流转，但是由于没有专业的土地价值评估机构，土地一直没有办法像房屋一样成为抵押资产，抵押贷款问题一直成为难题，也桎梏了土地流转的效率。打通这个关隘，是真正疏通这个百亿市场的重要一环。

经过发展7年的积累，土流网形成了中国较大的土地信息数据库，土流网可以把中国土地流转的面积、价格、走势等信息整合起来，形成评估标准，为农民免费评估土地价值。这样，土地这种不动产，可以作价贷款，使土地经营权金融化。

在实操中，土流网注意到银行对农村土地抵押风险甚为敏感，这使得贷款难、额度小。为了降低银行的坏账风险，土流网引入保险公司/担保公司为农民提供担保，使得土地经营权抵押的综合贷款成本低至8%，低于市场行情的12%。如农民无法及时还款，保险或者担保公司先行赔付后，土流网立即启动土地承包经营权的流转，以保证偿付。

在伍勇的带领下，土流网与银行、保险公司首创了这种土地经营权抵押贷款模式。截止目前贷款金额达到了6000万元。

土流网CEO伍勇表示，“未来，土流网将探索更多土地金融产品，扩大“土流金服”规模。2016年，希望土地经营权贷款达到10亿元。”